Local SEO

Increase Your Website Views and Traffic With Expert Local SEO In The Philippines

Google and other search engines don’t just determine what gets to be in the front page of their search results randomly. They run on algorithms and web crawlers that vigorously scans through all possible entries on the internet and ranks them according to how relevant they are to the search query. For businesses trying to promote their products or services with a website, meeting the demands of these automated systems is a must. Search Engine Optimization or SEO is a special strategy used in digital marketing to enhance a website’s discoverability by analyzing what the algorithm is looking for in a website and what search terms their leads are using to look for more information regarding their query.

Local SEO is a type of SEO service that focuses on improving the online discoverability of a website within a specific geographical area like a city, region, or state. Although this strategy produces less traffic compared to other types of SEO, it is ideal for narrowing down on a specific demographic and ensuring a high rate of conversion.

Establish Your Online Presence With Local SEO

Local SEO is one of the best ways to ensure that your website is visible to any lead that enters a local search in the area that your business covers. This can be done by incorporating information regarding the geographical scope of your business into your website so that search engines can index your website properly and show it to the correct people. A good example of this is if you are running a restaurant in your city. You would want your business listing or website to appear higher in the search engine results page whenever somebody looks for a restaurant or anything food-related in that area. There is also a higher likelihood that the website will appear in search engine results of people outside of the area but are close enough that they may be compelled to travel.

The Benefits of Local SEO to

Small Businesses in the Philippines

Local SEO is an investment, so it is designed to provide long term benefits. Here are some of the best things that these services can offer:

Enhanced Visibility in Target Locations
The main goal of Local SEO services is to ensure that a website shows up high on the search engine results page whenever a user enters a local search that is relevant to the contents of that website. This is especially useful for businesses that advertise their products and services on the internet, but only have limited coverage.
Generate More Leads
Everytime a website owned by a business appears in the search engine results page of a user who entered specific terms, that user can be considered a lead. Even if they don’t immediately convert into customers, they at least know about the website and can return to it when they need to. What’s important to Local SEO experts is bringing the brand of their clients out into the limelight so it could attract a larger audience.
Higher Search Result Ranking
The top spot in a search engine results page is incredibly valuable because it receives the highest amount of clicks on average compared to all the other results. With the help of a Local SEO company, you can tip the odds in your favor for search queries that occur in the area that your business operates in.
Consistent Traffic
Even if an SEO specialist manages to bring a website to the top of the search engine results page, it would be of little use if they don’t maintain that spot. Search engines will always look for the best possible result they could find in their index to serve their users, and that process is always different with every user.
Better Customer Support
By narrowing down on a specific demographic that the business is most familiar with, they are less likely to encounter issues concerning a language or cultural barrier when providing customer support. A satisfied customer is a customer that will likely do business with a company again, so it should be a high priority to tend to their needs when they require it.
Less Costly Than Traditional Advertising
Although it might be tempting to take the easy route to that top spot of the search engine results page by paying for an advertisement, this method is unsustainable solely on its own. In addition to higher search engine results page ranking, a Local SEO agency can also help a website in other ways like graphic designs and website maintenance.
Establish Brand Credibility
Having a website can also make a business much more credible by providing all the necessary information to verify its legitimacy. A professional website will reflect favorably on the business it represents, and people are naturally gravitated towards brands that they know they can trust.
Most Importantly… Maximize Profits!
ocal SEO solutions can help businesses maximize profits by increasing traffic and visibility in local search results. By optimizing their website and online presence for local search, businesses can attract more customers and convert more leads into sales. It’s the best investment one can make on a website to help it succeed.

How Do Search Engines Determine Your Search Ranking?

Search engines don’t just determine the ranking of your website in their results page randomly. They rely on a handful of factors both on-page and off-page to judge how relevant a page is to a user’s search query.

Web Domain
One of the first things users and search engines will look at is the URL of the webpage. A long nonsensical URL with a dubious domain is likely going to turn many people off so it is important to keep it simple and concise. Using regional domains can also help pin down and rank higher in that region.
Keywords
The proper use of keywords is the bread and butter of how to dominate Local SEO. Search engines use the combination of terms in a search query to determine what content that specific user is looking for then scans through their index for web pages containing those Local searches tend to contain a term referring to that user’s location, and the search engine uses that to provide more accurate suggestions.
Local Citations
High-quality inbound links from other websites are called backlinks, and they can make a website appear more trustworthy in the eyes of the search engine, thus elevating its ranking in the results page. A Local SEO marketing company will look for these relevant websites and negotiate with their webmasters to allow them to post content containing the backlinks there.
User-Experience
Search engines will also look at the layout of the website and judge whether or not it is worth ranking higher than other results based on how easy it is to navigate. A website with a confusing layout and un-intuitive controls is only going to frustrate a user, so search engines are programmed to avoid them.
Business Information
A business website must be able to provide as much information as possible in order to be seen as legitimate. Missing contact information, 404 pages, and outdated content is detrimental to a website’s integrity, so Local SEO experts will try to fill them out at the very beginning of the span of their services.
Click-Through-Rate
The Click-Through-Rate (CTR for short) of a website is also a metric that search engines use to rank a web page. Basically, the more clicks a website receives, the higher it will rank. There are very limited, if any, ways to directly influence the CTR of a website, but a high measure is a natural result of SEO done right.

Our Local SEO Strategy

DevOpt offers affordable Local SEO services for small businesses so they can keep up with competition in the online public sphere. With a hardworking team equipped with the most advanced SEO tools in the industry, we are guaranteed to deliver results that are on par with global standards. Here’s a quick rundown of our tried and true process:

Comprehensive Local SEO Audit
The first thing we do is to go over your website through a process known as SEO auditing. We will look at the performance of your website both on the visual and technical side in order to figure out which department you might be lagging behind in. This helps us plan out our approach and set realistic goals in the future.
Google My Business Listing and Maps SEO
Not a lot of business owners know how important it is to have a proper business listing, contact information, and complete address in Google My Business and Maps. We don’t want you to miss out on any opportunities, so we’ll help you register to these services and supply them with enough information so that local leads can find you easily.
Keyword Research and Targeting
We use various tools to do keyword research so that we can get accurate and reliable data for content writing. In Local SEO, we emphasize on local keywords that people are most likely to use in search engines to look for a product or a service that your business might provide. With the right amount and combination of keywords, your web page will rise in search engine results page ranking.
Link Building
Looking for relevant websites and negotiating with their webmasters for guest posting can be a long and tedious job, so we’ll gladly take care of that for you as well. Our analysts will find the websites that have the potential to generate the most amount of inbound links to your website while also keeping the price for guest posting at a profitable margin.
Landing Page Optimization
A landing page is an independent web page that is specifically designed for digital marketing. The purpose of this page is to get the viewer to follow a call-to-action rather than to get them to explore the entire website. This is a form of nudging that does not overwhelm the viewer and is most effective when kept simple and concise.

Dominate Your Local Market In The Philippines Starting Today

The Philippines is a highly digital country, with over 80% of the population using the internet. This makes it the perfect place to start using local SEO and digital marketing to grow your business. Local SEO is all about optimizing your website and online presence to rank highly in local search results. This means that when people in the Philippines search for businesses like yours, they’re more likely to find you FIRST. Need an example? If you found our website by searching “Local SEO companies near me”, then our strategies have worked!

How Much Does it Cost to Hire a

Local SEO Specialist in the Philippines?

Local SEO solutions typically come in packages available in different tiers. It will vary from company to company based on the tools they use and how many people they have for each team. Our services start at $60 a month for the basic package.

Let Us DevOpt Help You Make Your Website Appear in

Top 1 of Google Using Local SEO Services

If you want your brand to be known far and wide using the internet, then you need the help of an online marketing company like DevOpt that really knows how to do Local SEO. Our services are available to small and large businesses alike, and we do our best to get the best results in the shortest amount of time possible. Contact us today and start your journey to be at the top of the search results page!

Frequently Asked Questions

What is a Local SEO example?

Restaurants that offer food delivery services are typically limited to the area they are based in. With the use of Local SEO, whenever somebody looks up a restaurant for dine in or food delivery in that area, that restaurant will be among the top results.

Why is Local SEO important in the Philippines?

Local SEO is important in the Philippines because it helps businesses to be discoverable online. It is a form of online marketing that helps businesses to promote their products and services to local customers. Local SEO helps businesses in a specific region or city to rank higher in search engine results pages, which leads to more website visitors and potential customers.

Do I Need to Hire Someone For Local SEO?

If you are inexperienced with online marketing, or if you don’t have enough time and energy to learn all the intricacies involved in the task, then hiring an SEO specialist or an SEO agency is the best course of action for you.

Need Local SEO?